Corporate culture refers to formal or informal norms and patterns of behavior adopted in the company and determining the activities of all employees and the relationships between them. This covers the style of communication with customers, partners, competitors, production standards, moral values of the company, traditions, principles of relationships between team members and management style.
Corporate culture should be a business goal. If the management is not engaged in building corporate culture in a purposeful way, it can develop spontaneously and take on not the most positive forms.
We offer a selection of books that will help to form a well-built system of values and rules, which allows you to create a positive image of the company, use effective management methods, involve employees in the life of the company and motivate them to achieve results.
Tatyana Kozhevnikova “Corporate culture as it is”
The author gives specific practical recommendations for creating a unique corporate culture. From the book, you will learn how to determine the company’s values and turn them into an advantage of your business. Tatyana Kozhevnikova has over 20 years of experience in personnel management and shares stories from the practice of interaction with Russian companies. An indisputable advantage of the book is the interesting presentation of information and ease of presentation.
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Ben Horowitz “We are what we do. How to build culture in a company”
The book will be useful for managers of various levels, HR employees, as well as anyone interested in corporate culture.
The well-known American businessman and writer Ben Horowitz explains what culture really is and how to make it effective, how to study company culture, what practices can be used to make culture alive and what should be the behavior of a manager to make culture work.
The special feature of this publication is that the author talks about the methods of building corporate culture using the examples of both present-day leaders and prominent figures of the past. By studying the influence of historical culture and analyzing it, the writer relates his findings to modern companies and shows what management lessons can be learned by managers today from the experience of these individuals.
Daniel Coyle “Cultural Code. Secrets of extremely successful groups and organizations”
In his book, American journalist Daniel Coyle analyzes the activities of the most effective teams at Google, Pixar and other companies and highlights several non-obvious principles that underlie the interaction of their employees. The author talks about each of them in detail and shares tips on how managers can ensure harmonious teamwork.
The book has a clear structure, contains many examples from life. The publication is of interest to managers, HR and other professionals who work with people and are interested in their growth.
Reid Hastings, Erin Meyer “No rules. Netflix’s unique culture”
One of the founders of the streaming service Netflix, Reed Hastings, shares the story of how, thanks to a corporate culture based on two principles: freedom and responsibility, the company managed to turn into a giant of the entertainment industry. The authors describe what approaches and rules operate within the company.
The publication should be read by everyone who is in some way connected with personnel management and seeks to achieve outstanding results. The book inspires and allows readers to look at the goals and means of modern companies and their personnel policy from a new angle.
Howard Behar, Janet Goldstein It’s Not About the Coffee: The Corporate Culture of Starbucks
A motivational book where you can find many useful tips for business and beyond. It is written in the first person of the president of Starbucks and talks about the value of human resources.
The author formulates 10 basic principles of leadership, the feature of which is human orientation. According to Howard Behar, a manager should treat employees as partners, not just as a resource. It is this attitude that allows you to achieve fantastic results. Also, if the company sees customers not as a source of income, but as people to whom it provides a service, consumers will appreciate this and return again and again. The book provides numerous examples of the application of these principles from the history of the Starbucks coffee chain.
John King, Dave Logan, Haley Fisher-Wright Leader and Tribe. Five levels of corporate culture”
This book, based on serious 10-year research, will be of interest to top managers, executives and company owners, as well as marketing directors and marketers. In an accessible language, the authors talk about the most important basic values in building a team and give recommendations for creating a strong corporate culture in the company.
In this fascinating guide, the authors compare the workforce to a tribe that must have its own leader. Only this person is able to turn all subordinates into like-minded people and organize effective teamwork.
Maksym Batyrev “Difficult subordinates. Practice of Russian managers”
Maksym Batyrev, based on the analysis of several thousand cases of Russian managers, wrote a book about how a manager can find an approach to difficult employees.
The author describes 15 categories of difficult subordinates that can be found in almost any company. Each chapter of the book is devoted to one of these types of employees: tardiness, lack of initiative, burnout, and others. Instead of a radical solution – dismissal – the author recommends finding an approach to a problematic subordinate and win him over to your side, and tells how to do it.
László Bok “Work drives! Why most people in the world want to work at Google”
Google Vice President of Human Resources Laszlo Bock shares with readers the story of how Google searches for and hires the right employees and what needs to be done to retain and motivate staff. After reading this book, you will learn the HR decisions that have helped transform Google into a company where freedom, purpose, and creativity thrive, where management values and listens to employees, and where many people dream of working.
It is worth noting that the recipes for success given in the book work not only for large companies, but also for small firms. The publication is useful and interesting reading, both for professional personnel and company managers, and for people not related to personnel work. Both managers and employees can use the author’s advice.
Amy Edmondson “Work without fear: How to create a psychologically safe environment in the company”
Amy Edmondson, a professor of leadership and management at the Harvard Business School, in her book raises the issue of the importance of creating a psychologically safe environment and its impact on business.
After reading this essay, you will learn about psychological tools for organizing a normal working atmosphere in the company: how to create an open environment, build a culture free from fear, encourage employees to express any questions and criticism. The publication contains many useful ideas and methods, the author gives examples from various fields that can be applied to Russian realities.
Brian Tracy “Full engagement. Inspire, motivate and bring out the best in your team”
Brian Tracy tells how to use human capital, motivate employees, achieve team cohesion through common tasks, and pays special attention to the important leadership qualities of a manager. The book will be useful for managers and business owners to read.
The guide to creating a successful team will teach you how to find the right people and focus them on the result, how to make your employees and customers happy without extra effort, how to increase the personal effectiveness of each employee. From the book, you will learn about types of motivation, ways to instill positive thinking in yourself and your team and infect it with a sense of victory.
Dennis Bakke “Work for joy. Business model of the future”
The book is written by the founder and CEO of the energy giant AES. In it, Dennis Bakke shares his experience on how to create a work environment in which every employee enjoys work, reveals all his talents, without facing corporate bureaucracy.
The author of several business bestsellers advises to abandon traditional management methods and, using the example of his company, describes the organization of the corporate model of the future. The publication contains valuable information for managers, senior executives and business owners.
Edgar Shane “Listening cannot be prescribed. An alternative to hard management”
American psychologist Edgar Shane teaches how to build an open dialogue and create a trusting and respectful atmosphere in a team. The author, who is an expert in organizational culture, demonstrates with examples how you can change relationships, be able to go beyond the framework of hierarchy and power, in order to reach the construction of a working atmosphere that will be based on trust, mutual respect and full-fledged, meaningful communication.
Having familiarized himself with the materials of the book, the manager will learn to see the employee not as a work unit, but as a person, and will learn how important it is to be interested in the opinion of each team member. The book will be useful to read not only for managers, but also for those who want to build respectful and trusting relationships with their environment: from family members to business partners.
John Katzenbach, James Thomas, Gretchen Anderson “Transforming Corporate Culture: The Important Details Without Which Nothing Works”
The authors of this publication are recognized experts in the field of corporate governance and employee motivation. The book offers ideas, tools, and practical advice for increasing organizational effectiveness. All suggestions are illustrated with real examples. The authors share a wealth of practical advice on how to apply these ideas to your own company. This guide is recommended for business owners, top managers and consultants.
Patti McCord “The Strongest. Business according to the rules of Netflix”
An inspiring and motivating book written in vivid language. Its author, former VP of HR at Netflix, Patti McCord, describes the principles and practical tools that will help in the formation of a professional, high-performance team focused on the common cause, as an example of one of the best entertainment companies.
The author has succeeded in creating valuable strategies for businesses seeking to build strong teams. Patti McCord prescribes the principles of radical honesty at work, which will help weed out the ineffective employees and motivate the best ones. On the pages of this book, you will find answers to the questions: how to find talented employees, what to do to attract them to interesting work, not bonuses and promises, and you will also learn how to fire those who do not fit the company without regret.
Vitaly Antoshchenko “Secret of Power: Principles of Positive Management”
The author talks about methods of positive management, offers a new perspective on working with people, gives advice on how to eliminate manager burnout and create a working environment in which employees proactively act for the good of the business.
Power in this new ideology is not seen as an instrument of domination and coercion, but as an instrument of creating and maintaining balance. According to the author, the main value of management lies in the created feeling of security and safety. After reading, the reader gets a complete picture of the psychological aspect of the relationship between a manager and an employee.