The large Shutterstock photo bank announced cooperation with the OpenAI company, which is engaged in the development of the DALL-E 2 neural network, and the images created in this way could be bought by other users.
Important points of such cooperation:
- A Contributor Fund will be created to pay compensation to the authors of the images on which the AI will be trained. Photographers, designers and artists will be paid once every 6 months, and the size of the authors’ share will be determined based on the amount of content and metadata contributed.
- Shutterstock will ban the sale of images created using other neural networks on the service. The reason is the impossibility of assessing which models were used for this and on which content they were trained.
In September, a number of photo banks announced a ban on the sale of images created by AI on their services. This is because platforms cannot guarantee copyright compliance in such cases.
An example of the DALL-E 2 neural network. Image: openai.com
Shutterstock is trying to find a solution to this problem in collaboration with OpenAI. The director of the photobank, Paul Hennessy, admits that the spread of AI technologies in creativity brings many controversial ethical and legal points:
Funds for creative expression are constantly developing and expanding. We understand that it is our great responsibility to embrace this evolution and ensure that the technologies that drive innovation are based on ethical standards.
So far, the companies have not clarified either how the payments will be calculated, or how much the images created with the help of AI can cost. Integration is planned for the near future, and you can join the waiting list on the Shutterstock website.