How to make a VKontakte post: editor, settings, types of publications

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We will tell you how to publish an entry in the VKontakte social network on a personal page or in the business community. The article is intended for beginners and those who have not worked with VKontakte posts before.

What is a VKontakte post

VK is one of the most popular social networks in Russia. Its monthly audience in 2022 is more than 70 million users. They mainly go to the social network to communicate with friends and family and view content. One of its types is fasting. In VKontakte, this is called a “record” – it can be published both on behalf of the business community and from a personal profile. A VKontakte post can contain text, photos, videos or all at once.

In a personal profile, a post helps to share information with friends and loved ones. In the business community, posts are used to build an audience, increase company awareness and increase sales. Next, we will analyze how to make a publication and set it up correctly.

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How to make a VKontakte post

The post editor is the same for personal pages, communities, and groups. To make a post, just open the post creation form, add text and click “Publish”.

How to publish a post in VKontakte

How to publish a VKontakte post

Where is the VKontakte post editor

For an individual profile. On a computer, a post on the wall can be published through the “News” section or from a personal profile. To activate, click on the inscription “What’s new?”

Where are the buttons for publishing wall posts in the web version

Where are the buttons for publishing wall posts in the web version

If you are logged in from your phone, you can post using the “+” button on the main page. Or click “Create record” in your personal profile.

Where are the buttons for publishing posts on the wall in the mobile version

Where are the buttons for publishing posts on the wall in the mobile version

For business pages. From the computer, you can post from the group by clicking on the inscription “Write something” to activate the editor.

Where is the button for publishing posts in the group in the web version

Where is the button for publishing posts in the group in the web version

You can publish an entry to the group from the phone from the main page of the program – go to the editor and choose the place of publication. The second option is to go to the community page and click “Create a record”.

Where are the buttons for publishing posts in the mobile version group

Where are the buttons for publishing posts in the mobile version group

Functionality of the VKontakte post editor

In addition to text, other files can be published in posts: photos, videos and music. One post can have up to 10 attachments.

Example of a post with text, photo, video and music

Example of a post with text, photo, video and music

You can’t format the text, but you can add emojis – they will help highlight the headings and main thoughts in the publication.

How to add emoji to a post in VKontakte

How to add emoji to a VKontakte post

A person can be marked with the symbol * or @. If the link leads to an internal VKontakte page, for example, another group, add a space and indicate the name of the link in brackets – then it will appear as clickable text.

How to add emoji to a post in VKontakte

How to make a clickable VKontakte link

If the publication is long, it can be turned into an article. There is just formatting of fonts, adding illustrations, videos and quotes.

How to publish an article on the wall in VKontakte

How to publish an article on the VKontakte wall

For small text notes, there is a “poster” format with a bright color background. The length of the text is up to 160 characters with spaces or up to 5 paragraphs.

For the poster, you can use ready-made backgrounds or download your own

For the poster, you can use ready-made backgrounds or download your own

Also, pay attention to the section “Current topics for entries” – in the mini-application that opens, you can choose a ready-made post template and make a note on the wall based on it. It will be useful if there are no ideas for posts.

The mini-app will help you make a relevant post if you don't know what to post

The mini-app will help you make a relevant post if you don’t know what to post

Additional content formats are available in the “More” item:

  • File. Document format doc, pdf, svg, etc. The maximum weight is 200 megabytes.

  • Map. You can specify a location or a point on the map.

  • Graffiti. A graphic editor for drawing from the device screen.

  • Poll. A maximum of 10 answer options. Can be anonymous or public.

  • Goods. Attaches a product from a personal profile.

Additional options for content that can be attached to a post

Additional options for content that can be attached to a post

Settings for publishing posts

The following settings are available before publishing:

  • Visibility. Only available for personal posts. We choose to whom the recording will be shown: to everyone, only to friends, to a certain list of friends.

  • Publication date. The post can be delayed by specifying the time and date of its release.

  • Subject. There are 11 themes to choose from. The topic is required so that the post is displayed correctly in the recommendation feed of the social network.

Post publication settings

Post publication settings

VKontakte has a limit on deferred entries – up to 150 deferred posts. If the limit is not enough, pay attention to the SMMplanner auto-posting service – there is no limit to the number of publications. You can also connect multiple pages here and manage content for public and personal profiles from one dashboard.

How to make a delayed VKontakte post using SMMplanner:

  1. Go to the service website and add a VKontakte account.

  2. Click the “Schedule Post” button.

  3. Create a post – add text, photo, video or poll.

  4. Select an account.

  5. Set a timer.

  6. Done – the publication will be released at the specified time.

Post publication menu in SMMplanner

Post publication menu in SMMplanner

Additional post publishing settings

By clicking on the gear next to the “Publish” button, you can:

  • Turn off post comments.

  • Turn off post exit notification.

  • Indicate the source – a link to the publication, if non-original content is used.

Additional options for personal posts

Additional options for personal posts

For business pages, 2 more points are added:

Why indicate a link to the source: VKontakte operates the Nemesis system, which encourages authors of unique content and blocks plagiarism. If you use a post from another community or site, it is better to indicate the source.

Additional options for group posts

Additional options for group posts

Setting up a published VKontakte post

How to edit a record

You can edit posts during the week. Click on the three dots to the right of the page name and click on the corresponding item. You can change the text, upload files, change the topic – in general, change everything except the publication date.

How to edit a VK post after exiting

How to edit a VK post after exiting

How to fasten the fast

A recording can be pinned to appear first in the feed – click on the three dots and select “Pin”. For a personal page, you can pin information about the author, for a business profile – a current price, competition or important information.

Pin the post in VKontakte

Pin the VKontakte post

How to delete a post

After exiting, the record can be deleted – press the three dots and select the item of the same name.

How to delete a VK post

How to delete a VK post

You can restore the record if you haven’t refreshed the page.

How to restore a deleted post

How to restore a deleted post

How to archive a post

The option is only available for personal pages. Select a post, press the three dots and select “Archive”. After that, your friends and subscribers will not be able to see the post, but it will be available from the “Archive” folder – it can be restored or permanently deleted.

How to archive a post in VKontakte

How to archive a VKontakte post

Additional features for business pages

Groups and communities can view statistics by clicking on the post settings – the reach of the post, the number of likes, reposts, comments and other indicators. The data is the same as in the “Statistics” section.

How to view post statistics

How to view post statistics

The post can also be advertised – it will be automatically sent to the Advertising Cabinet for targeting. Remember the new advertising requirements: no emojis in text and capslocks, and no more than 20% text in images.

    The button can appear to the right of the name or when you click the setting

The button can appear to the right of the name or when you click the setting

What to teach in VKontakte posts

Business content in social networks can be:

This division is due to the goals: one content is needed to remind about goods and services, the other is to generate activity on the page. If we are talking about a personal profile, it can also have these types of posts, but only if the page is maintained with a specific purpose. For example, an expert talks about his profession in order to find new clients.

Let’s take a closer look at the types of content using examples.

Engaging content. Publications that directly or indirectly call readers to action: react, retweet or leave a comment. For example, on a personal page you can ask to share an opinion, and on a commercial page – offer to make a choice between two positions or points. The purpose of attracting content is to increase activity in order to get even more likes and comments, since such content will more often reach subscribers in the VKontakte recommendation feed.

An example is attracting content to influencers

An example is attracting content to influencers

Information positions. The goal is to convey important and relevant information to subscribers. It can be a change in the store schedule, a notice about going on vacation, news from the field or a note about a holiday.

An example of informational records in VKontakte

An example of VKontakte information records

Entertainment publications. Content that relaxes, laughs, surprises and gives positive emotions. It can be a joke, a meme, a selection of beautiful pictures, a comic, music, etc. According to Datareportal, entertainment and memes are the third most popular reason for visiting social networks. The survey by “Anketologist” says that for 67% of respondents, a meme is a funny picture, video or gif, and not something with a deep meaning “for their own”. Jokes and humor are saved and shared in correspondence – entertaining content can bring not only likes, but also subscribers.

Importantly: a picture with a cat will please subscribers, but will it be able to sell? Unlikely. Usually, business communities alternate advertising content with entertainment.

Examples of entertaining publications in VKontakte

Examples of entertainment publications.

Advertising publications They tell and show the product, remind about promotions, discounts and sales, lead to a website or product page. According to the Anketolog survey, almost half of respondents from Russia at least once made a purchase through advertising on social networks. Clothing, electronics, medical supplies and books are most often searched for.

Examples of advertising publications in VKontakte

Examples of VKontakte advertising publications

Finally

VKontakte posts are a convenient opportunity for public communication with the audience. Images, GIFs, videos and music can be added to posts, which greatly expands the possible content formats. There is nothing complicated in the publication – it is enough to use the form for creating records. But VKontakte has a lot of settings: timer, themes, viewing restrictions and other menu items that can be easily missed. We hope this article helped to understand the main points of the posting.

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