The next update of the main algorithms of the search engine was launched on September 12. It is assumed that it will take about two weeks to roll out.

This is the second major update by Google this year – the previous update was the May 2022 Core Update, which many Western SEO experts called one of the most significant in recent times. In addition, another Google update – Helpful content update – was completed recently. These changes were aimed at combating low-quality content.

As SearchEngine points out, SERP monitoring tools do not yet detect fluctuations in performance. But it is known that the update takes time, and all the consequences will be seen later. Practice shows that some sites can significantly lag in rendering, and the main thing here is to monitor analytics and wait for the final rollout of the new algorithm.