The ultimate goal of any marketing and the cherished dream of business owners is an endless stream of paying customers. And the key tool for achieving this goal is to increase traffic on the site. At the same time, 61% of marketers believe that increasing traffic and generating leads is their biggest challenge.
Here are ten steps you can take today to attract more future customers to your site.
How to attract traffic with content
Content production is the best way to get organic traffic. This is a relatively free way to increase site traffic. Visitors enter their query in the search bar and go to the site to get answers. Organic traffic is stable and costs less than advertising. In addition, filling the site with high-quality content increases brand recognition and customer loyalty. Here are some ways to ensure steady traffic growth by generating content.
1. Run a business blog with expert commentary
In the blog, you can regularly publish useful and detailed content about the industry, as well as successful case studies of the company. Brands that blog get 97% more links to their sites and 55% more traffic.
The more useful information on your site, the better. Invite experts from other companies to the conversation: such authors will not only diversify your content, but also share their article on social networks, and this will bring you new readers. Make sure you post only original, high-quality content without spammy links (otherwise you’ll get penalized by Google and lose traffic).
2. Create visual effects and host videos
Use design tools to illustrate concepts and visualize data. The more carefully you approach data visualization, the more organic traffic you will receive – for example, your infographic with a link to the site will be published in professional communities.
To attract more visitors and keep them interested, use video content on your site:
- Embed videos in blog posts to show up in video search results.
- Set up YouTube SEO to rank higher on YouTube and then add a link to your site in the video description.
3. Use lead magnets
People love useful and free information. Guides, checklists, templates, webinars – this can be an excuse to leave your contacts on your site. And if the information turns out to be interesting enough, visitors will subscribe to your newsletter. To increase site traffic, collect all useful materials in a separate section – a content library, where visitors can come back again and again in search of useful information.
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How to increase site traffic with SEO
Note that all of the above strategies will not drive traffic to your site if no one can find it. And since 71% of search traffic clicks land on the first page of Google, you need an SEO strategy.
SEO is the optimization of a site for search engines so that it is more visible in search results for relevant queries. Here are the basics of SEO strategy to help you take the first steps.
4. Use keywords
Keywords are words and phrases that people type into search engines. To understand which of them are used more often, keyword research tools, for example, word selection from Yandex, will help.
Optimize your content so search engines can understand what it’s about and rank it for relevant search queries. Be sure to place your target keyword in the following places:
- Title tag (meta title)
- Heading H1
- At least two H2 headings
- Main text
- The first 100 words
- Image titles and additional text
- Meta description
5. Optimize the page structure
Simply including a keyword in your meta description and meta title is not enough. You need to optimize these pieces of text to increase their attractiveness in search results and get more organic clicks.
- The meta description should be between 155 and 165 characters. Already here it is important to tell what benefit the site visitor will get from reading the post.
- The length of the meta title should not exceed 60 characters. Put the keyword closer to the beginning and talk about the benefits to the reader.
6. Add links to other materials
When posting content, don’t forget to add 1-3 links to other pages on your site. This will help attract additional traffic, increase the time visitors stay on your site and allow them to get more useful content.
How to increase website traffic using social networks and search engines
One of the key benefits of social media marketing is referral traffic to your site. Here are some ways to increase traffic to your website.
7. Diversify the content
It’s not enough to create great content and hope people find it. Promote it in the most popular social networks for your audience: VKontakte, Telegram channels, Yandex Zeni. Repackage content according to the algorithms of various social networks and place materials where they best fit the format: videos – on YouTube, longreads – on Telegram, infographics – on Pinterest, and memes – on VKontakte. Add links to your site and relevant hashtags to increase the reach of your posts. It is important that the hashtags are strictly tied to the topic of the post – this way you can be found by really interested people who will read, share and link to your content.
8. Fill in the business profile of the company
The advertising opportunities of the major search engines are a promising source of website traffic. But before investing in advertising, perfect your business profile in Yandex and Google to be more visible on maps and in the search engine. Here’s what you should pay attention to:
- Complete all available sections
- Specify your business category
- Respond to comments and feedback
- Add photos
- Update information regularly
Additional ways to attract traffic
9. Host a webinar
Webinars are a great way to share your knowledge with your audience. Combined with an effective social media promotion campaign, they will become an indispensable tool for increasing site traffic. Send an email a week before the event and a “last chance to register” reminder the day before the webinar. Don’t forget to send the presentation and webinar recording to all registered participants, and mention other useful materials on your site.
10. Create an online community and communicate in a professional environment
People enjoy voicing their opinions on topics they’re passionate about, so creating a community on your site is a great way to start a conversation and increase traffic. Make it possible to comment on brand posts, create a special section where visitors can ask questions, and most importantly – do not forget about moderation so that your local community does not turn into a bad talk show.
Join professional communities where you can exchange experiences with colleagues. Be careful when using direct links on third-party sites, so as not to bury your reputation in professional circles, use links only where it is allowed and appropriate. The main goal is not to attract traffic, but to increase the value and awareness of the brand. Community members will find the site themselves and subscribe to the newsletter if they find your content interesting enough.