Google Help has examples of good and bad Description meta tags

Google’s help documentation has new recommendations for working with Description. In addition to general advice, examples of bad and good page descriptions have been added (available in English Help).

Google does not change the descriptions manually in the search results, but they do everything to ensure that they reflect the content as accurately as possible and respond to the user’s queries. The content of the Description meta tag can also be included in the description and displayed in search. Therefore, when creating a Description, the company recommends making sure that the meta tag contains an informative description of the page.

Also, the Help provides several examples of how you should and should not form a Description. For example, you should avoid just a list of keywords (“Sewing accessories, yarn, sewing machines, threads, bobbins, needles”), it is better to replace it with an explanation of what, for example, the store sells, where it is located and how it works (“All necessary tailoring. The store is open from Monday to Friday from 8 a.m. to 5 p.m. Located in the Fashion District┬╗.

More bad Description options and suggestions for fixing them:

  • The same meta tags for each news item (“Huvilla’s local news delivered to your doorstep. Find out what happened today”) -> It is better to include a fragment from a specific news item in the Description (“Upsetting the residents of the small town of Huville, a local elderly man steals everyone’s gifts the night before an important event. Follow the news on this issue live”).
  • Description gives a description of the page (“Eggs are a source of joy in everyone’s life. When I was a small child, I remember collecting eggs from the chicken coop and bringing them to the kitchen.”) -> It is better to open the page more fully (“Learn how to cook eggs in 1 hour or less with this guide. We’ll look at several different methods, including soft-boiled, poached, boiled, and poached eggs┬╗).
  • Too short Description (“Mechanical pencil”) -> It is better to give more specifics and details (“self-sharpening mechanical pencil that automatically corrects handwriting. Available in pink and yellow. Order more than 50 pencils and get free shipping┬╗).

It will be recalled that Google previously announced the launch of a new large-scale Bug Bounty program in the open source environment.

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