Deletion of negative information with a guarantee

We tell you how to remove the negative on the Internet and not put a cross on the reputation.

Deleting information: when relevant

Congratulations! The reputable agency Digital Sharks is in touch. We remove negative reviews, articles and slander from the Internet. At the time of publication, our experts have removed more than 3,700 links from popular reviews, video hosting and world-class media.

Deleting negative information is a complex and costly process. Our experience suggests that the service of legal removal of information from the Internet is relevant for businessmen, public figures and companies. For them, reputation is the first line of defense that determines the level of income and trust of the audience.

Who and when is looking for the negative:

  • customers before buying;

  • applicants before employment;

  • potential partners before concluding the agreement.

Reviews on the Internet, articles in the media and posts on social networks reflect the experience of user interaction with the brand. Weak reputation indicates conflicts, strong – the ability to find common ground with the audience.

In 2015, a reputation scandal nearly ruined Volkswagen. Experts exposed the concern in the falsification of environmental test data. Against the background of the scandal, Volkswagen sales fell sharply. The concern was flooded with a wave of toxic negativity, lawsuits and destructive criticism. Wanting to avoid a crash, Volkswagen apologized to the apology and paid the defrauded buyers about $ 10 billion in compensation.

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Where does the negative come from?

Reasons for the appearance of negativity on the Web:

  • emotions. The author accuses the company of his bad mood.

  • Miscalculation. The client has faced a violation of rights and is trying to restore justice by publishing a negative response.

  • Competitors. Black PR provides for administrative liability, but this does not stop unclean dealers from manipulating public opinion.

  • trolling. Actions of inadequate users who seek to provoke a scandal.

According to independent marketing research, the negative is gaining more coverage, comments and reposts, because 88% of customers trust the authors of negative opinions, believing that the criticism reflects the real state of affairs. Truthfulness is the last thing users think about when studying negative content on the Web.

In 2020, the guitarist of the legendary band Queen Brian May became a victim of cyberbullying. The musician published a post in which he called the pollution of the planet the main problem of mankind. A lively discussion began under the post. Commentators have come to the conclusion that the guitarist has fallen behind in life, because the main problem of mankind is xenophobia. Brian May stopped the flow of angry comments and accusations of racism by apologizing to the audience.

How to remove a negative on the internet

Ways to legally neutralize the negative:

  • Adequate answer. A calm and thoughtful remark in response to the emotional attack of the villain increases the audience’s loyalty to the brand.

  • Complaint. Appeal to site owners to remove negative feedback that is not true.

  • Deindex. Search engines have the right to withhold from the issuance of personal, outdated and irrelevant information that could damage the reputation of users.

  • Court. Filing a lawsuit to remove information from the Internet that discredits honor and dignity.

  • Legal mediation. The author of the negative is sent a pre-trial claim, which indicates the responsibility for the spread of defamation.

We do not recommend using hacking services to remove negative feedback. For hacking the site, DDoS-attack and other methods of illegal removal of negative information, criminal liability is provided, and the removal of information without the consent of the author threatens the Streisand effect.

In 2003, the famous singer Barbra Streisand filed a lawsuit to collect $ 50 million from the photographer who posted a photo of her mansion on the Internet. According to the singer, the photo violated her right to privacy. The court rejected Streisand’s claim and ordered her to pay a fine, and the photo of the mansion, which the singer tried to hide, gained more than 1 million views on the Internet and hit the front pages of newspapers.

How to negotiate with the villain

Our experience suggests that dialogue is an effective measure to combat negative feedback. Resolved conflict is the best guarantee that negative information will not appear on the Internet again.

Ask clarifying questions and ask the author for evidence. Communication allows you to distinguish genuine feedback from fake and refute the villain’s arguments by showing the audience that you value your reputation.

Universal rules of negotiations:

  • ask clarifying questions;

  • avoid tense topics;

  • smooth sharp corners;

  • listen more to the interlocutor;

  • keep a positive mood.

The author should not be insulted, accused or shown the need to remove negative information on the Internet. The purpose of the negotiations is to reach a compromise, so before entering into a complex discussion, it is necessary to carefully analyze the situation and find out the reasons for the negative. At the slightest threat to your reputation, we recommend that you end the dialogue and move on to other ways of legally deleting information.

Anti-crisis PR

In a brand crisis, it is important to maintain information openness and convey to the audience your own vision of the conflict. Silence will aggravate the situation. Users will fill the lack of information by creating their own version of events. Therefore, retaliatory measures in the form of anti-crisis PR should be taken in a timely manner, without waiting for the negative to cause a reputation for devastating damage.

Objectives of anti-crisis PR:

  • Explanation. Placement of articles and videos on authoritative resources that allow to convey the official opinion of the company to the target audience.

  • Displacement. Creating materials that increase user loyalty and help strengthen the brand’s online reputation.

  • Warning. Spot processing of the objections of the target audience long before the meeting with the negative.

An example of a successful anti-crisis PR: In the spring of 2018, Rospotrebnadzor found more than 100 violations of sanitary and epidemiological norms in the SmakVill chain of stores. SmakVil’s response was an article explaining why the products did not meet the standards and a description of the violations committed by Rospotrebnadzor employees during the inspection. The company paid a large fine, but thanks to a well-thought-out PR move, it managed to smooth out the effects of the reputation crisis.

Online reputation management

Negative information on the Internet is a companion of public figures. One has to pay for one’s own mistakes, the other has to repel the attacks of envious and competitors. Our experience suggests that preventing a reputation crisis is easier than trying to overcome the consequences by waging an endless struggle with negative feedback.

Online reputation management measures:

  • Monitoring. Keep track of the brand on the Web on a regular basis.

  • Privacy. Close personal profiles on social networks and create official accounts to interact with your audience.

  • neutralization. Deny the arguments of the villains, nullifying the harmful effects of negative information on the Internet.

  • Delete. Seek to remove reviews that contain outdated data, slander, and toxic negativity.

  • Strengthening. Build a strong brand without negative correction.

In the index of digital culture, Russia ranks 21st out of 22. More than 80% of RuNet users face insults and threats to their address every day. Don’t wait for the conflict to become public. Take timely measures for reputational self-defense, and in severe cases, seek help in removing information from the Internet to professionals.

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